logo brief.

Here's the form you need if you'd like to work with us on a logo project. It's a wee bit long but it will help us to get a good understanding of your requirements and ultimately produce a great result.

YOUR DETAILS

YOUR NAME (required)

COMPANY (required)

YOUR EMAIL (required)

BUSINESS DETAILS

WHAT PRODUCT(S) OR SERVICE(S) DOES YOUR BUSINESS OFFER?

Give us a bit more detail about what your business does. Please also provide general information about your business such as how many employees you have, your location, years in business, etc.

WHO IS YOUR TARGET MARKET / DEMOGRAPHIC?

HOW DO POTENTIAL CUSTOMERS LEARN ABOUT YOUR PRODUCT OR SERVICE?

WHO ARE YOUR COMPETITORS AND HOW DO THEY POSITION THEMSELVES? HOW DO YOU DIFFER FROM THEM?

Provide links and descriptions of your competitors and explain how they are different from you.

WHAT IS YOUR MISSION STATEMENT?

What do you do and how do you do it?

WHAT ARE YOUR CORE COMPANY VALUES?

These are the reasons you got into this business and your guiding rules for running it. Your values should be 3-6 key words or phrases and each should meet this criteria: DOES THIS VALUE GUIDE BUSINESS DECISIONS? / IS THIS VALUE SET IN STONE? / IS THIS VALUE SOMETHING YOU’RE PROUD OF? / IS THIS VALUE THE REASON YOU STARTED YOUR COMPANY?

WHAT DO YOU THINK IS THE ESSENCE OF YOUR BRAND?

This sounds like marketing fluff but we promise it's important. Tell us about: What makes your company good/strong/different? Why are you in this business? Why should people support you? What role should your company play in their lives? This, along with the questions above will help us to form an understanding of your brand positioning and ethos.

BRANDING DETAILS

WORDING:

What's the exact wording you would would like to appear in the logo? e.g. Whittaker's

WHAT'S THE IDEA BEHIND THE NAME?

What's the inspiration and where did it come from?

IDENTITY INTENT

Whats the overall message you wish to portray with your brand? What feelings are you aiming to evoke from your audience when they see or think of your logo?

5 KEYWORDS

Summarise your business/brand into 5 descriptive keywords.

WHERE WILL YOUR LOGO BE USED AND SEEN?

PERSONAL PREFERENCES

Please list any logos or styles you like here (provide links), as well as outline any colours you would like to explore or avoid. If you have any specific motifs / symbols / themes / images that you would like to associate with your brand, please also list them here.

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